webinars

On-Demand Webinar: Selling Cybersecurity: 5 Strategies and Tools

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Date June 25, 2019
2:00 p.m. EDT
Featured Speakers Erick Simpson

Security is the No. 1 concern of business owners today, and if you’re not leading your sales efforts with cybersecurity, you’re leaving opportunity and money on the table. Join noted cybersecurity sales expert Erick Simpson for a deep dive into the psychology of selling, and learn about advanced techniques and tools to dramatically grow cybersecurity services revenue through a professional consultative approach. We’ll also provide a look into what your peers are doing via the Channel Partners Proactive Security Survey, presented with AT&T.

During this Channel Partners webinar, Simpson will reveal his top five strategies for increasing the number of new opportunities for selling profitable cybersecurity services to both your existing customers as well as brand new prospects. You will be given specific and actionable techniques to help you prepare your pitch, “warm-up” your prospects and use proven consultative strategies to determine exactly what “hot-buttons” to push to close more business. In the process, you’ll differentiate yourself from your competition, create trust and confidence in your organization, and build stronger client relationships.

Attend this live session and learn:

  • How to overcome your biggest consultative sales challenges
  • How to generate interest and build urgency by leveraging cybersecurity as an entry point
  • How to bundle cybersecurity services and sell on value correctly and stop negotiating on price
  • How to execute a value-driven, consultative sales process to shorten sales cycles and close higher-value sales
  • How to quickly collect, organize, and report back to your prospect on the existing risks they face, demonstrating the need for what you do

Watch it on demand now.

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Speaker

Erick Simpson

Erick Simpson

Erick Simpson, chief strategist for ErickSimpson.com, is a strategic technology business growth and transformation specialist. He is experienced in improving top- and bottom-line business performance by increasing operational efficiencies, boosting marketing and lead generation outcomes, accelerating sales velocity, shortening sales cycles and maximizing service efficiencies. With more than 30 years of experience in the IT industry, Simpson is a recognized and sought-after business process improvement expert. A noted industry author and speaker, he holds professional certifications from Microsoft, DISC, IBM and many others.

 


Sponsored By

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