In Case of Emergency: The Importance of Proactive Critical Event Management



In Case of Emergency
Date February 23, 2021
2:00 p.m. Eastern
Duration 60 minutes
Sponsor Everbridge
Featured Speakers Prashant Darisi, Jasmina Muller, Bobby DeMarzo


It’s going to take some time for businesses to get up and running at full capacity following the pandemic. It’s also going to take a lot of preparation. The way we do business has changed. More employees are working from home. More work is being conducted digitally. The threat environment is increasingly complex and unpredictable.

With the right tools, companies can have ongoing insight into the status of their facilities and supply chains as well as the location of employees. Those tools should provide an integrated, end-to-end process that is quick and easy to use.  To achieve this, companies must either update their emergency-response plans — which can involve consolidating tools and reducing redundant platforms — or scrap outdated systems altogether for one that’s purpose-built for such situations.

In this webinar, you will learn how a critical event management (CEM) platform is designed specifically to provide clients with services to keeping people safe and their operations running during critical events.


Everbridge's Prashant Darisi

Prashant Darisi

Prashant Darisi, vice president of CEM Global Solutions for Everbridge, has more than two decades of experience as a technology leader with proven management experience in strategic planning, road map execution, high performance teams and best practice methodologies. He previously was the vice president of product management for Everbridge’s enterprise risk, IT alerting and IoT suite of products. Before his time at Everbridge, he held executive leadership roles for enterprise-class products in both private and public companies. He is a certified SCRUM Master, ITIL Certified and has two patents in his name.



Jasmina Muller of Everbridge

Jasmina Muller

Jasmina Muller, vice president of partnerships for Everbridge, is a seasoned channel executive with more than 20 years of experience in the software and telecom industry. She successfully built a channel program from the ground up with a team consisting of operations, marketing and sales enablement leaders, along with legal counsel for negotiating and implementing contract terms and conditions. Muller focuses on directing a team of channel leaders and interacting with the partner community to collaborate, expand their product portfolio and grow their business. She works closely to understand their business models and in turn how to incorporate solutions into their plans for greater success. Her motto is, “Sell the problem you solve, not the product.”



Robert DeMarzo headshot_square

Bobby DeMarzo

Bobby DeMarzo, content lead, channel media and events for Informa Tech,  is a high-tech veteran with extensive knowledge and background in the ICT sales channels and the trends defining midsize enterprises. He has spent his career connecting, informing and advancing executives in the IT industry. His has been a leading voice in the channel for decades. At Informa, DeMarzo is responsible for leading the content strategy for the voice and data channel’s largest events and aligning that content with the industry’s leading channel websites, communities and publications. Before joining the Informa team, DeMarzo served as senior vice president, event content and strategy for The Channel Company.


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