Few technologies are evolving as quickly as unified communications. So much so, it can be hard for a partner to keep up with the latest and greatest — not to mention the huge number of suppliers from which to choose.

Selling UC today starts with building a customer profile. It includes identifying the typical users at a client’s business and figuring out which UC functions – from basic to complex – that will help the customer be more productive, save money and grow its business.

Channel Partners executive editor Craig Galbraith covers the key points in this short video.

**Source material by Michael Finneran**

Follow executive editor Craig Galbraith on Twitter.

UC: How to Sell an Evolving Technology

Few technologies are evolving as quickly as unified communications. How can a partner keep up? We cover the key points in this short video.


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