There’s little doubt that monthly recurring revenue can be a path to big bucks for some partners. It’s the financial model for cloud services and other new technologies that solution providers are selling.
But hold up just a minute. MRR can be painful if you don’t do your homework. It’s not a simple as hanging a shingle on your door and waving the customers inside.
“The Downsides of MRR” was the title of an education session at the recent Channel Partners Conference & Expo. Craig Galbraith caught up with some of the panelists who have important advice to offer before you take on this model.
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