Go it alone and risk falling behind your business peers, or worse.

That was the message from Rudy Rodriguez, worldwide treasurer of the International Association of Microsoft Channel Partners (IAMCP) in his keynote at last month’s Channel Partners Evolution in Austin, Texas.

Rodriguez noted that peer partnering is becoming increasingly common and can lead to a big windfall. He cited a study of 450,000 Microsoft partners which found they are collectively sharing more than $10 billion in partner-to-partner business.

Watch his full address above to get more tips on partners forming, well, partnerships.

Follow executive editor @Craig_Galbraith on Twitter.

Microsoft Partner: Team with Peers or Risk Losing Business

Go it alone and risk falling behind your business peers, or worse.


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