Partners looking to tackle the health-care vertical – or others with intensive security requirements – could learn a lesson from Effortless Office.
The Las Vegas-based company’s background as a managed service provider for the gaming industry prepared it well to venture into health care and other verticals, where it’s become a big player.
In this short video, Channel Partners’ Craig Galbraith visits Effortless’ Las Vegas office and one of the company’s health-care clients, offering some advice to solution providers ready to dip their toes in some nontraditional waters — where there is significant money to be made.
Follow senior online managing editor Craig Galbraith on Twitter.
Target so-called "micro-verticals" to ensure you are matching your prospect’s needs to your offerings, says… twitter.com/i/web/status/1…
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