It’s time to start working smarter — because the traditional channel sales model is under attack. So says Jennifer Anaya of Ingram Micro.

The distribution giant’s VP of marketing, North America, took to the Channel Partners Evolution keynote stage last month to help partners accomplish that. Don’t strive to be disruptive, she said — work to be indispensable to your customers by thinking more about them and less about your competitors.

Anaya shares many more insights in this video from her keynote.

Ingram Micro’s Anaya: Disrupt or Be Disrupted

It’s time to start working smarter — because the traditional channel sales model is under attack. So says Jennifer Anaya of Ingram Micro.


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