CenturyLink ‘Rocks’ the Channel with ‘Unique Experiences’

CenturyLink is shaking up the channel with a new approach that includes some marketing initiatives that have been rarely – if ever – seen in this space.

Channel Partners executive editor Craig Galbraith caught up with Tina Smith, CenturyLink VP of marketing, at last month’s Channel Partners Evolution to learn more how the company’s new medals program, partner tools and rock concerts – that’s right, U2, Bon Jovi, etc. – are helping to drive success.

Follow executive editor @Craig_Galbraith on Twitter.

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