ZONE

 

Personalization:The Key To Success In E-Marketing

Posted: 04/2002 Personalization: The Key To Success In E-Marketing By Maribeth Kuzmeski You already know marketing is about relationships. If you were a door-to-door salesman, you’d call Mrs. Jones by name, smile and make eye contact, and you’d show her how you could make her life easier. If you were sending her a direct mail […]

E-Channel – Surviving Telecom Portals Adopt Old-economy Tactics

Posted: 07/2001 E-Channel Surviving Telecom Portals Adopt Old-economy Tactics Movement to Market Proprietary Technology Intensifies By Josh Long As in most of the dot-com sagas, there’s an epilogue to the telecom portals story that goes beyond the fate of individual entities to the emergence of new variations that offer hope beyond the gloom and doom.The […]

Beyond E-911: Moneymaking Geolocation Services

Posted: 12/1999 Beyond E-911: Moneymaking Geolocation Services By Gary Ritter The Federal Communications Commission (FCC) unleashed tremendous potential when it mandated wireless E-911. The commissioners wanted to assure that wireless phone users received the same emergency service response that wireline callers did, and rightly so. But could they have foreseen the geolocation commercial applications likely […]

The ID is: 69246