Yahoo! ad campaign

 

Yahoo! Pays Some Travelers Baggage Fees

Yahoo! Inc.’s (YHOO) new, $100 million ad campaign has pretty much been panned. But the Internet company did something nothing short of brilliant last week that should get its name out better and faster than the “It’s Y!ou” marketing – it paid airline customers’ baggage fees. Well, in the San Francisco and San Jose airports, […]

Yahoo! Betting On $100M Ad Campaign for Turnaround

Yahhooo? Yahoo! Inc. (YHOO) today unveiled a new global ad campaign, complete with revamped yodel. The struggling search engine company plans to spend more than $100 million on the “It’s Y!ou” campaign. “It’s Y!ou” features non-professional models touting Web personalization thanks to Yahoo!’s changes. For example, users will be able to access other sites – from […]

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