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Volo Offers Providers Private-Label Directory Assistance

Wholesale provider Volo Communications said today it is offering a private-label directory assistance service to CLECs, IXCs, cable and wireless operators, ISPs and resellers. Volo has created the VoiceOne Information Service (VOIS) as a carrier/wholesale service meant to enhance a VoIP provider’s product portfolio. Features of the enhanced 411 services include call completion, account setup […]

Seven Ps of Services Marketing

Posted: 09/1999 Seven Ps of Services Marketing By Michael R. Blumberg The marketing mix, one of the most basic elements of marketing, states that there are four principles inherent to any marketing program: product, price, promotion and placement. These four principles of marketing were developed to explain how decisions affecting the marketing mix impact the […]

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