Web marketing

 

Crack the Lead-Gen Code

Could your technology sales business use a more reliable and predictable source of leads? Most likely the answer is yes. Chances are what was working well for you for years is far less effective now.

Marketin It Old School Isnt Cool

As technology allows instantaneous sharing between brands and end-users, old school” marketing tactics are becoming outdated.

Sales Success Tools Part 2: Opportunity Management

The second installment of this two-part series surveys new technology platforms sales professionals use to solidify their status as trusted advisers and make their sales cycles shorter, smoother and more fruitful.

6 Social Media Tools for a Co-Marketing Makeover

As social media becomes a valuable tool in acquiring and nurturing customer relationships, channel partners should ask for  and get  social media marketing support from suppliers.

Web Marketing That Works

Web 2.0 is shifting our world, changing the demand-generation fields forever. The channel’s ability to attract and retain new business will require new thinking. The Marketing 2.0 track at the upcoming Channel Partners Conference & Expo offers sessions on maximizing your Marketing 2.0 strategy with tips for Internet and e-mail marketing on a budget and […]

Take Control of Your Web Strategy

In the 1990s having a Web site was an afterthought. In the early 2000s, businesses realized the potential of the Web, but only looked at it as a supplement to traditional advertising and marketing. Today, wise companies realize having a rock-solid Web site not only can provide them with lead generation, but also provide them […]

Weaving in Web Marketing

Recent newspaper closings may be the most notable consequence of the recent shift toward digital media — a move that’s only hastened by the economic downturn. While readers and journalists may wax nostalgic, marketers are wasting no tears — putting more of their budgets into cheaper, measurable online tactics. More than 90 percent of marketers […]

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