slow economy


Keep an Eye On Your Money

        By Ben Henkels, Principal, Communication Management Partners To some of us, it seems all we need is yet another thing to keep track of these days. We are doing more with fewer resources; we have more time into securing sales, but at least we have our residual commissions coming in. Wait […]

It’s Not New Math

      By Ben Henkels, Principal, Communication Management Partners It appears that in this “new” economy, we need to help some of our customers with economic fundamentals to get past their hesitations to sign anything; even if it is good for them. In this environment, we find business managers and owners who are so […]

IDC Counts Top 10 Tech Sales Predictions for 2009

Selling strategies that worked last year will not work in 2009 and beyond. That’s the first of 10 predictions analysts with the sales advisory practice at IDC made for technology sales in the coming economically challenged year. Analysts Lee Levitt, director, and Tom Barrieau, program manager for IDC’s sales advisory practice, outlined their predictions in […]

Slow Economy Survival Tips for Small Businesses

Don’t panic. Focus on the fundamentals: what you can control about your business. Efficient, resourceful entrepreneurs cut costs, plan capital expenditures and shore up sales. Look for new ways of doing business. Recognize that competitors probably are struggling too. Consult your mentors. Keep in touch with your CPA and be aware of tax breaks for […]

25 Tips for Sales in a Slow Economy

When the going gets tough, the tough get going. That’s especially true in sales during a slow economy. And, that means you are going to have to work harder to find and close business. Tech marketing expert Robin Robins offers 25 tips for improving your odds for success. Some of them are reminders about things […]

Selling in a Slowdown: Wireless is an ROI Hot Spot

As the economy continues to weaken, what happens to the wireless opportunity? The not-so-surprising answer is that it grows stronger. “The key for mobility is that it helps corporate ROI, because it affects opex savings, go-to-market capabilities and productivity,” says Chris Metaxas, vice president of business development at Westcon Group Inc., which has announced the […]

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