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Sales seminar: How to Avoid Being the Designated Loser

Posted: 10/2002 SALES SEMINAR How to Avoid Being the Designated Loser Wayne M. Thomas, D.B.A EARLIER THIS YEAR there was a big hullabaloo about whether David Letterman would leave CBS for ABC. Millions of dollars were at stake for both networks. By becoming the center of a bidding war, Letterman gained leverage to play the […]

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