response

 

E Channel: E-MAIL MARKETING:

Posted: 11/2001 E Channel E-MAIL MARKETING: Cyber Cash or Virtual Trash? By Josh Long California-based long distance reseller Working Assets began e-mailing certain customers to remind them why they signed up with the company: The telecom provider donates a portion of its revenue to non-profit groups. As a result of the e-mail campaign — targeting […]

Not Necessarily News

Posted: 10/2000 Overheard … … at an industry slamming implementation forum at the FCC…“You have keys to your own jail. You will make it harder if you slam–easier if you don’t. I think of this as an opportunity for the carriers and state and federal regulators to act in concert to eliminate a problem.”–Dorothy Attwood, […]

The Pitch: Targeting Callers with e-Mail Marketing

Posted: 08/2000 Targeting Callers with e-Mail Marketing By Tara Seals International Data Corp. (www.idc.com) estimates there are 400 million online mailboxes worldwide–all potential destinations for an e-mail marketing message. But experts say getting results is not as easy as compiling a mailing list and pressing the “send” button. Among benefits of e-mail marketing are heighten […]

Seven Ps of Services Marketing

Posted: 09/1999 Seven Ps of Services Marketing By Michael R. Blumberg The marketing mix, one of the most basic elements of marketing, states that there are four principles inherent to any marketing program: product, price, promotion and placement. These four principles of marketing were developed to explain how decisions affecting the marketing mix impact the […]

Business News – PriceInteractive Launches Enhanced TPV Solution

Posted: 09/1999 PriceInteractive Launches Enhanced TPV Solution By Liz Montalbano Despite attempts to curb the unauthorized switching of a customer’s long distance or local carrier–otherwise known as slamming–there still were 20,000 slamming complaints in 1998. To help alleviate this problem, PriceInteractive, a Reston, Va.-based company specializing in interactive voice response (IVR) services, has come up […]

Opcenter: The Ins and Outs of E-Mail Customer Care

Posted: 05/1999 The Ins & Outs of E-Mail Customer Care By Liz Montalbano Like other web-based marketers, telecom service providers are just begging for trouble. On their homepages an icon urges "Contact us," with a link to an e-mail address for subscribers–or potential subscribers–to send the company an inquiry or comment. But once an e-mail […]

Sprint, the Media and the Truth about Customer Satisfaction

Posted: 09/1998 Sprint, the Media and the Truth about Customer Satisfaction By Casey Freymuth For the fourth consecutive year, Sprint Communications Co. has topped the industry in J.D. Power and Associates’ 1998 Residential Long Distance Telephone Customer Satisfaction Study (see page 19) among high-volume users spending more than $50 per month. Undoubtedly, major newspapers nationwide […]

The Sky Is Falling, and There’s Nothing YouCan Do About It

Posted: 02/1998 The Sky Is Falling, and There’s Nothing You Can Do About It By Debera Bell-Beam Chicken Little created more than a few anxious moments for those who believed her greatly exaggerated rumor of the world’s imminent demise. It turned out, after all, that she had misinterpreted a natural event. Whether such is the […]

The Sky Is Falling, and There’s Nothing YouCan Do About It

Posted: 11/1997   The Sky Is Falling, and There’s Nothing You Can Do About It By Debera Bell-Beam Chicken Little created more than a few anxious moments for those who believed her greatly exaggerated rumor of the world’s imminent demise. It turned out, after all, that she had misinterpreted a natural event. Whether such is […]

SprintExpands Local Services

Posted: 09/1997 Business News FRONTLINE INFORMATION Click on heading to read news text… Sprint Expands Local Services Phoenix Network-US ONE Merger Called Off Summa Four, Dialogic Develop Switching Platform Tempus Incorporates IVR Software Centigram Licenses TruVoice Qwest Signs Facility Agreement SNET Picks Lucent Genesis, RFC Reach Financing Agreement Ernst & Young Select Sprint, Global One […]

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