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The Pitch: The Bundle–What, Why & How Much?

Posted: 04/1999 The Bundle–What, Why & How Much? By Liz Montalbano When AT&T Corp. launched its Personal Network offering Jan. 27, telecom bundling theorists finally saw their pontifications realized in what is being touted as the first true bundle for consumers. AT&T Personal Network combines wireless, wireline, home phone and payphone calling at one rate–10 […]

Building Brands in Cyberspace

Posted: 03/1999 Building Brands in Cyberspace By Liz Montalbano In cyberspace, marketing is more than just finding a catchy way to get the masses to buy a product. There are myriad factors a brand considers when jockeying for position in a competitive industry–among them the speed of the Internet, the sheer number of users online […]

ACTA-ing Out

Posted: 08/1998 ACTA-ing Out By Carol L. Bowers Formed in 1985 by 15 small long distance carriers, America’s Carriers Telecommunications Association (ACTA) has grown to represent some 250 members that represent a blend of small interexchange carriers (IXCs), switchless resellers, wholesale providers and even local exchange carriers (LECs). Recently, Jennifer Durst-Jarrell, ACTA’s executive director, talked […]

With Friends Like These

Posted: 02/1998 GUEST EDITORIAL With Friends Like These By Ernie Kelly, President, Telecommunications Resellers Association Imagine you are an entrepreneur involved in efforts to open up telecom markets. Your plan is to introduce advanced technological developments and innovative marketing techniques that have been effective in the United States into countries whose markets have never really […]

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