pygmalion

 

Can the Pygmalion Effect Boost Your Sales?

The Pygmalion Effect comes from Greek mythology. Pygmalion, the King of Cyprus, carved an ivory statue of the ideal woman and named her Galatea. He had high expectations for his creation. Through his own will and help from the goddess Venus, Pygmalion brought Galatea to life. Fast-forward to 1968 and a classic study that showed […]

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