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CHANNEL OVER CHURN

Posted: 09/1997 CHANNEL OVER CHURN The Way You Get Customers Says a Lot About Whether You’ll Keep Them By Dr. Judy Reed Smith No doubt you’ve been reading a lot about churn and how to curb it by improving service, adding products, meeting customer expectations, etc. New research from ATLANTIC-ACM suggests that you also should […]

Endeavors

Posted: 09/1997 Endeavors Walking in the Shadows of Giants, a Small Business Takes Big Steps By Peter Meade The entrepreneurial spirit, aggressive marketing savvy and bottom-line sensibility behind Genesis Communications International Inc.’s humble beginnings lie with Derek Gietzen and his wife, Thalia. They put everything they had on the line and used a differentiating system-to-system […]

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