permission-based

 

The Pitch: Targeting Callers with e-Mail Marketing

Posted: 08/2000 Targeting Callers with e-Mail Marketing By Tara Seals International Data Corp. (www.idc.com) estimates there are 400 million online mailboxes worldwide–all potential destinations for an e-mail marketing message. But experts say getting results is not as easy as compiling a mailing list and pressing the “send” button. Among benefits of e-mail marketing are heighten […]

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