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CHANNEL OVER CHURN

Posted: 09/1997 CHANNEL OVER CHURN The Way You Get Customers Says a Lot About Whether You’ll Keep Them By Dr. Judy Reed Smith No doubt you’ve been reading a lot about churn and how to curb it by improving service, adding products, meeting customer expectations, etc. New research from ATLANTIC-ACM suggests that you also should […]

Resale Report

Posted: 09/1997 Resale Report Prepaid Wireless: Add Another Arrow to Your Quiver By Debera Bell-Beam Despite huge revenue growth_$4.6 billion from 1995 to year-end 1996_only 17 percent of the U.S. population subscribes to a wireless service, according to the Cellular Telecommunications Industry Association (CTIA). Wireless already serves 50 million customers, but with about 30 percent […]

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The ID is: 67718