partner programs


What Should an Agent Look for in a Partner Program?

As an agent, you must evaluate many criteria before entering into a distribution agreement with carrier or service provider — both about the supplier and its partner program. Here are some tips to get you started. Carrier/Service Provider Competitive Product. Look for a supplier that has a service comparable in feature set and price to […]

Partner Programs Need Web 2.0 Makeover, Channel Doctor Warns

Partner program managers are on notice to change their ways. The Channel Doctor, Mike Dubrall, in his eChannelLine blog this week, admonished channel executives for sticking with the same old channel marketing and sales programs when products, business models and buying behaviors have changed. “It’s time to forget partner Web sites, e-mail, PDF attachments, and […]

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