An Empty Seat at the Table
By Peter Radizeski, RAD-INFO Marketing guru and author Seth Godin wrote a blog post in January 2005 about “The myth of the CMO. “I feel sorry for Judy Verses. She’s the Chief Marketing Officer of Verizon, a brand that is justifiably reviled by millions of people. “Is Verizon disdained, mistrusted and avoided because Judy’s not […]