online marketing


Sales Success Tools Part 2: Opportunity Management

The second installment of this two-part series surveys new technology platforms sales professionals use to solidify their status as trusted advisers and make their sales cycles shorter, smoother and more fruitful.

Sales Success Tools – Part I: Brand Building

The first installment of this two-part series gives an overview of the reputation management and personal brand-building tools sales professionals can use to establish credibility and build trust.

6 Social Media Tools for a Co-Marketing Makeover

As social media becomes a valuable tool in acquiring and nurturing customer relationships, channel partners should ask for  and get  social media marketing support from suppliers.

Peer-to-Peer Blog: SEM … Pay to Play — Is It Worth It?

Unless marketing managers and directors get together and put a cap on online spending (hint, hint), advertising spend will continue to increase until the cost per lead and cost per click reach equilibrium and the model implodes.


By leveraging SEO GEO targeting tactics, businesses can target customers locally or regionally based upon their business presence.

FreedomVOICE Launches Affiliate Program

FreedomVOICE Systems announced this week the launch of a new affiliate program for sales of its FreedomVOICE Virtual Office, a virtual phone system service; FaxFreedom, an Internet faxing service; and AdTrakker, a real estate call capture system. These services are primarily sold online and do not require any physical equipment or installation as does the […]

Internet Marketing Tips for Agents

The Internet is playing a growing role in the marketing of broadband services as the low-end commercial telecom services become more of a commodity. As prices drop, business customers are taking to the Internet to find the cheapest deals. So how does an agent get a share of that low-hanging fruit? Knowing your audience is […]

19Marketplace Launches Lead-Gen Program

19Marketplace has announced two new lead-generation programs to help partners continually engage prospects with targeted content. The Online Marketing Jump Start program is designed for companies that have marketing resources, but don’t have the time to research e-mail marketing techniques, identify appropriate tools and learn how to use these tools. 19Marketplace will work with the […]

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