mvno

 

ESPN Mobile Rises Again

Verizon Wireless said Thursday it would take over the exclusive distribution of ESPN content under a multiyear agreement. The deal quells rumors that Sprint Nextel Corp. would snag the distribution deal; Sprint was the underlying provider for ESPNs ill-fated MVNO play, ESPN Mobile, which was launched in February 2006 and lasted less than a year. […]

Where Have All the Cowboys Gone?

AFTER THE HIGH-PROFILE DEMISE of MVNO maverick ESPN Mobile, the hype surrounding MVNOs has dimmed causing many back-office companies to stop trumpeting their enablement services for the sector. Now, a more chastened MVNE posse faces the looming specters of consolidation and evolving back-office requirements. Those that havent abandoned the saddle altogether continue to explore what […]

Is the MVNO Model Doomed?

AT THE END OF SEPTEMBER, Walt Disney Co. announced it is shutting its mobile ESPN wireless telephone service and licensing it to existing mobile providers. This development spotlights the complexities of the market for branded cell phone services offered by MVNOs and has raised a series of questions. Some industry observers argue ESPN Mobile is […]

News Briefs

News Briefs ESPN has closed down its much-advertised,sports-themed MVNO. The Walt Disney Co. subsidiary said it would instead pursue licensing deals for its content with other cellular operators. ESPN will provide service until the end of the year, refund handset purchases and help customers transfer to a new provider. The MVNO launched less than a […]

Countdown to Success

SUCCESS AS AN MVNO is based on a differentiated brand, unique data services and content, and the expectation of a lucrative customer segment. It is not surprising that in the excitement around MVNOs, which include prospects like Hustler and P. Diddy as well as heavyweights like Disney, we dont often hear mention of a more […]

ESPN Hangs Up on Mobile Venture

ESPN is closing down its much-advertised, sports-themed MVNO, it announced today. The Walt Disney Co. subsidiary said it would instead pursue licensing deals for its content with other cellular operators. The MVNO launched less than a year ago to much fanfare, but failed to sign up the numbers of subscribers needed to achieve ROI no […]

Ampd Gets Channelized

Ampd Mobile Inc., the multimedia-heavy MVNO that launched in January on Verizon Wireless 3G EV-DO network, is spending the fall building out and ramping up its channel distribution network. Ampd focuses on its multimedia capabilities as a differentiator. We realized that to get the local distribution and coverage we needed, we had to turn to […]

MVNEs Help Postpaid MVNOs

SOME NEWER MVNOS ARE embracing a postpaid strategy (see related story), which brings different and more complicated back-office concerns from the more traditional prepaid model. From a [postpaid] business model perspective, installing proper BSS/OSS systems is probably the greatest challenge, says BrightPoint Consulting Inc.s Alex Paskoff, senior vice president of marketing and business development. The […]

Disney Mobile Debuts

THIS MONTH, THE WALT DISNEY CO. WILL LAUNCH A MUCH-ANTICIPATED MOBILE PHONE SERVICE TARGETED AT THE TWEEN-TEEN SET AND DISNEY ENTHUSIASTS OF ALL AGES. THE MAN HEADING UP THE NEW DISNEY MOBILE BUSINESS UNIT IS GEORGE GROBAR, SENIOR VICE PRESIDENT AND GENERAL MANAGER, AND HES A MAN WITH A MISSION. NAMELY, EXTENDING THE BRAND AND […]

AirLink Uses Brightstar as Supplier for Upcoming MVNO

AirLink Mobile has chosen Brightstar Corp. as the exclusive supplier to support the launch of its MVNO wireless service in the United States. Brightstar will provide AirLink with supply logistics, product consultation and customization services. AirLink Mobiles wireless service will come with phones and wireless prepaid airtime, distributed through convenience stores, gas stations and other […]

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