mobile advertising

 

Opera Buys AdMarvel, Barges Into Mobile Ad War

Another Internet browser firm is plunging headlong into the mobile advertising pool with an acquisition that mirrors recent moves by Apple Inc. and Google Inc. Opera Software, whose Opera browser runs on a number of PCs and mobile devices, said on Wednesday it’s bought AdMarvel Inc., headquartered in San Mateo, Calif. Terms of the acquisition […]

Bango Launches Bango Analytics

Bango today launched Bango Analytics, a new product that delivers mobile focused Web stats essential to understanding how people interact with mobile Web sites and which marketing campaigns are most effective. Bango Analytics helps mobile site owners engage with their audiences more effectively by providing information about who their visitors are, where they come from […]

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