Calling the Free Way

Posted: 09/1998 Advertising the FreeWay Will sponsored communications succeed in the telecom industry? By Jennifer Knapp As the telecom industry scratches its head in wonder, the creators of FreeWay, the service that offers free long distance minutes to consumers for listening to commercials on the line, continue to sign new advertisers, including marquee names such […]

Got Minutes? Prepaid Calling Helps Generate Traffic Across Foreign Waters

Posted: 04/1998 By Jennifer Knapp It has been more than a year since the World Trade Association (WTO) completed the Basic Telecommunications Agreement (BTA), which has set the pace for international telecom deregulation. With more than 70 governments signed on under the BTA, it is news to almost no one that foreign telecom competition is […]

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