measure-x

 

Man Overboard!

HOW DOES A TELECOM KNOW if a customer is about to leave for the competition? Measure-X, a Phoenix-based company that specializes in helping telephone companies improve their customer service and sales, has identified five early warning signs that indicate a customer is about to jump ship. Squeaky Wheel. The most obvious sign of an unhappy […]

Whats Your Target?

EVERY TELECOM SERVICE provider wants to make sales and it should come as no surprise that salespeople are a critical part of the process of helping customers make purchase decisions. But it doesnt occur to many telecom companies that their sales forces would be more effective if they had goals. Goals give sales associates a […]

Cross-Selling Crash Course

Its my job to help telecom service providers improve their customer service practices and increase sales of their products and services. Because I get up close and personal with telephone companies in this regard, I speak with authority when I say they are missing crossselling opportunities. How do I know? When I work with a […]

Light A Fire

I recently called a company to make a purchase. A woman answered the phone and her voice was warm and friendly. I could hear the enthusiasm she had for her job when she asked how she could help me. I told her I wanted to order a product I had seen in a magazine. She […]

Every Single Contact Counts

I recently picked up a car from one of the national rental car companies and left with more than a vehicle. I drove off the lot with a valuable lesson on why every employee counts when it comes to providing quality customer service. Here’s what happened: At the counter, I was greeted in a friendly […]

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