Mitigate Co-Op and Market Development Fund Problems Step-by-Step

Because co-op and market development funds are and will continue to be the foundation upon which all indirect channel-partner marketing is built, their optimization must be prioritized over the optimization of the individual marketing programs themselves.

6 Social Media Tools for a Co-Marketing Makeover

As social media becomes a valuable tool in acquiring and nurturing customer relationships, channel partners should ask for  and get  social media marketing support from suppliers.

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