marketer

 

Disney Mobile Debuts

THIS MONTH, THE WALT DISNEY CO. WILL LAUNCH A MUCH-ANTICIPATED MOBILE PHONE SERVICE TARGETED AT THE TWEEN-TEEN SET AND DISNEY ENTHUSIASTS OF ALL AGES. THE MAN HEADING UP THE NEW DISNEY MOBILE BUSINESS UNIT IS GEORGE GROBAR, SENIOR VICE PRESIDENT AND GENERAL MANAGER, AND HES A MAN WITH A MISSION. NAMELY, EXTENDING THE BRAND AND […]

TAG: Talkin’ ‘Bout My Lead Generation

Posted: 3/2003 Talkin’ ‘Bout My Lead Generation By Tara Seals Closing those sales might make you a telecom rock star in vendors’ eyes, but without an ongoing, clear understanding of your target market, lead-generation efforts can fail and the sales will begin to dry up. It’s as though someone cut the power to the PA […]

Feature: FCC Quiet on Petition to Reconsider TPV Drop-off Rule

Posted: 03/2002 FCC Quiet on Petition to Reconsider TPV Drop-off Rule By Peter Lambert  John Nakahata Anniversaries usually are occasions for celebrations, but this month marks a year of FCC inaction on a petition dear to the hearts and pocketbooks of telecom resellers. No tangible signs of action stand in sight.In August 2000, the commission […]

E CHANNEL: Are They Nuts? Master Agent, Marketer Plunge into Dot-Com Business

Posted: 1/2002 E-Channel Are They Nuts? Master Agent, Marketer Plunge into Dot-Com Business By Khali Henderson The press release was a sign of the times with its headline, “Starting a high tech venture? Are you NUTS? During this down economy?”It’s hardly a conventional approach, but it got this reporter’s attention. The question is, will self-deprecation […]

E Channel

Posted: 1/2002 E Channel Untangle Web Affiliate Marketing Are They Nuts? Master Agent, Marketer Plunge into Dot-Com Business Portal Finds Calling in Phoning Home NEWS BRIEFS

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