important

 

Know Your Enemy

Posted: 09/1997 Know Your Enemy The Role of Competitive Intelligence in the Telecom Industry By Steve Racz The world’s most stunningly successful companies did not arrive at their preeminent positions by reading tea leaves to understand the behavior of their competitors and the direction of their markets. Companies like Metropolitan Life, General Electric, Intel, Microsoft, […]

Marketing Prepaid Wireless to TheCredit-Challenged

Posted: 09/1997 Marketing Prepaid Wireless to The Credit-Challenged By Mary E. Stanhope Marketing to the credit-challenged is a key part of a successful prepaid cellular service offering. It is important to market prepaid cellular service as a standard service offering, as the credit-disadvantaged will not likely respond positively to a hidden service that makes them […]

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