ethnic

 

Platinum Equity Gobbles Up Another Telecom Provider

Platinum Equity said Wednesday it has acquired Startec Global Communications for an undisclosed amount. Startec is a facilities-based provider headquartered in Maryland. It sells long-distance services to ethnic markets in the United States and Canada; in fact, the company just launched new Web sites in Russian and Spanish. Startec distributes through channel partners. Startec was […]

Total Call Mobile Uses Telcordia MVNO Platform

Total Call Mobile, part of Total Call International, is launching a prepaid mobile phone service and will use Telcordia Technologies Inc.s hosted platform for MVNOs. Total Call Mobile CEO Mark Leafstedt said deploying Telcordias solution means Total Call Mobile can launch the service in less than 90 days. The prepaid service targets the ethnic market […]

Total Call Launches Total Call Mobile

Total Call International (Booth 432) has launched Total Call Mobile, a wireless service aimed at the expanding mobile multicultural ethnic market, which is sold through the companys solutions providers. The new service lets callers directly dial friends and family and offers what Total Call said are the best international long-distance rates available. Customers also can […]

AT&T to Launch Ads on New Years Eve

AT&T Inc. today said it will start a new marketing campaign on New Years Eve. The campaigns first TV ad, Eclipse, will debut on Dec. 31 during various New Years Eve specials, including Dick Clarks New Years Rockin Eve 2006. The company has developed a new tagline Your World. Delivered. and plans to run ads […]

Que Pasa? Latinos Buying, Using More Telecom Services than Other Groups

The concept of marketing to ethnic groups is nothing new, but the increased adoption of telecom services by the Latino population should have solutions providers considering their approaches to that segment. Research firm In-Stat, in its recent report, “Culture Shock: Trends in Ethnic Marketing,” says the number of Latino and Asian/Pacific Islander broadband subscribers is […]

Acceris Storms Telecom Market

In the words of Acceris Communications (Booth 401) President Kelly D. Murumets, the recently re-branded organization is "working hard to create a magical culture." This is because Acceris wasn’t Acceris before last November. Acceris began as I-Link Corp. in early 2001. Later that year, I-Link took over WorldxChange Corp. Soon it was buying RSL COM […]

Diverse Appeal

Posted: 3/2004 Diverse Appeal Telecoms Find Targeting Ethnic Markets Translates to Revenue By Tara Seals Suddenly it was everywhere the AOL mascot was staring out at me from billboards across Phoenix, as part of a giant ID card with the tagline, Se Habla Espanol. I began getting CDs in the mail too (1,045 Horas Gratis!), […]

Special Report – As the Post-271 World Turns

Posted: 03/2000 Where to Find the Best Customers for Prepaid Services Pinpointing Ethnic Populations Use of prepaid cards by ethnic callers continues to be a strong source of growth for the U.S. prepaid communications industry, according to research by ATLANTIC-ACM (www.atlantic-acm.com). The diverse ethnicities in the United States offer service providers many opportunities for niche […]

Telcos Putting Moves on Vertical, Niche Markets

Posted: 02/2000 Telcos Putting Moves on Vertical, Niche Markets By Liz Montalbano hough it may seem telecommunications providers are striving to be all things to all people, telcos still are putting the moves on vertical and niche markets and targeting specific customer segments with solutions customized to their needs. A 1998 Insight Research Corp. (www.insight-corp.com) […]

In the Cards

Posted: 01/2000 In the Cards Prepaid Card Services Part of Winning Hand By Imke Mensah With forecasts showing continued, albeit slowing, growth, the increasingly competitive prepaid calling card market remains a good opportunity for network service providers. They’ll find some of their prepaid card profits coming from nontraditional users and from new service plays. While […]

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