ESPN

 

Ron Jaworski: Its All in the Preparation

Ron Jaworski believes most people have the will to win. But its a different story when it comes to the will to prepare to win. No matter what you are trying to accomplish be it work, play or relationships without that preparation, success becomes a challenge. That is a key point in the message he […]

Disney Mobile to Shut Down

The Walt Disney Co. is ending another MVNO attempt. The company said Thursday it will cease sales of its family-oriented Disney Mobile immediately and support the product until Dec. 31. The offering, which allowed parents to track their children, limit the amount of voice and data used and control expenditures, among other features, used the […]

ESPN Mobile Rises Again

Verizon Wireless said Thursday it would take over the exclusive distribution of ESPN content under a multiyear agreement. The deal quells rumors that Sprint Nextel Corp. would snag the distribution deal; Sprint was the underlying provider for ESPNs ill-fated MVNO play, ESPN Mobile, which was launched in February 2006 and lasted less than a year. […]

Is the MVNO Model Doomed?

AT THE END OF SEPTEMBER, Walt Disney Co. announced it is shutting its mobile ESPN wireless telephone service and licensing it to existing mobile providers. This development spotlights the complexities of the market for branded cell phone services offered by MVNOs and has raised a series of questions. Some industry observers argue ESPN Mobile is […]

News Briefs

News Briefs ESPN has closed down its much-advertised,sports-themed MVNO. The Walt Disney Co. subsidiary said it would instead pursue licensing deals for its content with other cellular operators. ESPN will provide service until the end of the year, refund handset purchases and help customers transfer to a new provider. The MVNO launched less than a […]

ESPN Hangs Up on Mobile Venture

ESPN is closing down its much-advertised, sports-themed MVNO, it announced today. The Walt Disney Co. subsidiary said it would instead pursue licensing deals for its content with other cellular operators. The MVNO launched less than a year ago to much fanfare, but failed to sign up the numbers of subscribers needed to achieve ROI no […]

Mobile ESPN Launches Super Bowl Sunday

ESPN will launch its MVNO during Sundays Seahawks-Steelers matchup. Mobile ESPN will support the launch with a 60-second Super Bowl commercial called Sports Heaven, featuring more than 20 athletes, from spelling bee champs to baseball pitchers. The service, available initially on black-and-red Sanyo MVP handsets, offers users ESPN sports content and real-time updates like game […]

ESPN Mobile Looks to Brightpoint for Service Enablement

ESPN Mobile, the MVNO from ESPN scheduled to launch in early 2006, has chosen Brightpoint Inc.s subsidiary, Brightpoint North America L.P., as its enabler. This means Brightpoint will facilitate services including inventory management, custom packaging, reverse logistics and fulfillment for the MVNO. ESPN Mobile already is working with Visage Mobile and Convergys Corp. Visage Mobile […]

reseller channel: Wi-Fi: For MVNOs, It’s Personal

Wireless market convergence continues apace with companies selling cellular, Wi-Fi, and, soon, WiMAX network products as bundled offers. While Sprint Corp. and T-Mobile USA already have bolstered their ARPUs by selling cellular and Wi-Fi service together, the mobile virtual network operators (MVNOs) who rely on branding and marketing to gain customers could take the packaged […]

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