effect

 

Virgin Mobile Extends Relationship with MTV

Virgin Mobile USA, an MVNO that uses Sprint Nextel Corp.’s network, said today it is extending its relationship with MTV Networks so users can access music and entertainment programming from both MTV and Comedy Central. The agreement calls for Virgin Mobile to become an advertising sponsor for two of MTV’s most popular daily programs, “Total Request Live” […]

Can the Pygmalion Effect Boost Your Sales?

The Pygmalion Effect comes from Greek mythology. Pygmalion, the King of Cyprus, carved an ivory statue of the ideal woman and named her Galatea. He had high expectations for his creation. Through his own will and help from the goddess Venus, Pygmalion brought Galatea to life. Fast-forward to 1968 and a classic study that showed […]

The Ripple Effect

Dip your toes into the affinity marketing waters, and you could see a wave of business turn into a large pool of opportunities. In other words, the more organizations a company partners with to provide telecom services, the more referrals and income that company is likely to net. Anysia Kiel, PAETEC’s national director of affinity […]

Marketing Showcase: Local Number Portability

The pundits were wrong about local number portability (LNP). Analysts expected droves of consumers to ditch their wireless providers for better deals once LNP rules took effect Nov. 24, but there was no instant mass exodus. Even so, channel partners likely will find themselves battling higher churn rates and fighting to promote aggressive win-back campaigns […]

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