echannel

 

eCHANNEL: How to Create the Ultimate User Experience

Posted: 12/2002 Optimizing Online Sales Strategies Part 3 How to Create the Ultimate User Experience By Dr. Bonny Brown and Dr. Anthony Bastardi TELECOM COMPANIES FACE A CLASSIC issue in deciding whether to concentrate on capturing market share or catering to the most profitable segments. A well-designed Web site is an inexpensive way to pursue […]

eCHANNEL: Turn Online Buyer

Posted: 11/2002 Turn Online Buyer Frustration into Instant Gratification Optimizing Online Sales Strategies Part 2 By Dr. Bonny Brown and Dr. Anthony Bastardi AS DISCUSSED LAST MONTH IN PART ONE of this three-part series, telecommunications sites suffer from classic usability problems in that they often are not designed from the end-user’s perspective. While site designs […]

eCHANNEL: NEWS BRIEFS

Posted: 11/2002 NEWS BRIEFS SBC Communications Inc. has expanded its deal to distribute its Internet access services through the portal Yahoo! Inc. The two companies made available DSL services, ranging from $42.95 per month to $59.95 per month, to about 26 million homes and businesses across the Bell’s 13-state region. Yahoo! and SBC rolled out […]

eCHANNEL: Online Telecom Buyers Spend More, Switch More

Posted: 10/2002 Online Telecom Buyers Spend More, Switch More Optimizing Online Sales Strategies Part 1 By Dr. Bonny Brown and Dr. Anthony Bastardi ONLINE CUSTOMERS SPEND more on telecommunications services than do offline customers, but tend to be a less loyal customer segment overall — with more online customers planning to switch telecom service providers […]

eCHANNEL: News Briefs

Posted: 10/2002 News Briefs * PRIMUS Telecommunications Group Inc. signed an agreement with Microsoft Corp.’s MSN to offer IP telephony service to the ISP’s instant messenger customers. The service, called PrimusTalk, allows an MSN Messenger Service user to make a domestic or international call on his or her computer by clicking on the "Make a […]

eCHANNEL: Shoppers Pig Out on Prepaid Rewards

Posted: 10/2002 Shoppers Pig Out on Prepaid Rewards By Tara Seals PHONEHOG LET’S ITS 2.1 MILLION CUSTOMERS pig out on prepaid long-distance minutes. It’s no all-you-can eat plan; the calls are free through this innovative online rewards program. Phil Nadel PhoneHog members receive a free prepaid calling card via e-mail when they join, and can […]

eCHANNEL: E-marketplaces Sell Platform, Tools to Retail, Carrier Partners

Posted: 04/2002 E-marketplaces Sell Platform, Tools to Retail, Carrier Partners Josh Long The telecommunications companies that budded as e-marketplaces continue to market their technology to service providers, IT firms, retailers, media conglomerates and other organizations with large distribution channels. Many of these companies also have realized their technology supporting comparison shopping and ordering is a […]

Echannel: Yahoo! Adds Long Distance, Wireless Offers to Personal Finance Portal

Posted: 2/2002 E-Channel Yahoo! Adds Long Distance, Wireless Offers to Personal Finance Portal By Khali Henderson Yahoo! now offers long distance and wireless services through deals with SmartPrice.com and Simplexity Inc., respectively.Consumers can access the services through the Savings Finder tool in Yahoo! Finance Money Manager, a free suite of personal finance tools and services […]

Echannel: Sprint-AOL Co-Marketing Deal a Step In the Right Direction

Posted: 2/2002 E-Channel Sprint-AOL Co-Marketing Deal a Step In the Right Direction  By Khali Henderson As part of its plan to decrease its mass-marketing budget, Sprint has entered into an agreement with America Online Inc. (AOL) to offer AOL members Sprint long distance plans branded “AOL Long Distance provided by Sprint.”While analysts say the exclusive […]

The ID is: 69546