CRMs New Focus is Profitability, Experts Say

Post-tech bust, communications providers understandably have been obsessed with revenue assurance. This discipline primarily has focused on accurate reconciliation of intercarrier billing and fraud prevention. It has progressed to include other strategies like network inventory assessment and least-cost routing. Now, its wriggled its way up from the OSS and network infrastructure departments to customer relations. […]


Posted: 8/2003 CHANGING THE GAME? NEW RULES FOR TELECOM SALES By Tim L. Jarnagin Few would argue that selling in the telecom industry has changed forever, but just how it has changed and how to cope with it still are topics of debate. One camp insists the age-old disciplines of "cold-calling and strip-malling," and the […]

The ID is: 72930