David Goodwin


In Search of SaaS Sales Success

Software as a service is not as plug-and-play as agents had hoped, but is there still opportunity to succeed in the SaaS market?

SaaS Migration Our Own Experience

By David Goodwin, Principal and Co-Founder, ATC Much has been written and discussed lately about Software as a Service (SaaS). I agree with the notion that the market for SaaS will eventually catch up to the hype. Customers typically dictate how quickly some of these new technologies emerge. By that, I mean, if the customers […]

Agents: Whats in your Brand?

By David Goodwin, Principal and Co-Founder, ATC As an independent agent, have you ever felt overpowered when calling on an enterprise customer or prospect? For example, how does your brand stack up against Sprint, Verizon or AT&T, to name a few? While no independent agent is going to have the brand recognition as the providers […]

Bridging the SMB Gap

By David Goodwin, Advanced Technology Consulting SearchCIO-Midmarket.com defines SMB as an abbreviation for small and medium-size business, sometimes seen as small and mid-size business. A business with 100 or fewer employees is generally considered small, while one with 100-999 employees is considered to be medium-sized. According to OneSource, there are 12,019,280 businesses in the United […]

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