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The 4Cs of a Cloud Marketplace

Just as quality diamonds are graded on the basis of cut, clarity, color and carat weight, why not apply a similar grading structure to offerings in the cloud computing marketplace?

Marketin It Old School Isnt Cool

As technology allows instantaneous sharing between brands and end-users, old school” marketing tactics are becoming outdated.

Content Key in Battling Google, Apple

A new report says failing to have a good content strategy in 2011 will prove costly and allow Google and Apple to continue to monopolize consumer spending.

AT&T Launches Mobile Barcodes for Marketers

End users can receive special offers, coupons, exclusive information, content, free prizes and other information, when they scan a barcode with their handsets.

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