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Customer Interaction Culture Key to Profitability

Exceptional customer service is key to building customer loyalty and, thus, ensuring long-term profitability. Loyalty shapes people’s choices on what they purchase, how they purchase and where they purchase. In a study conducted by the Forum Corp. on why customers changed brands, more than 60 percent switched because of poor service and lack of personal […]

Special Report – As the Post-271 World Turns

Posted: 03/2000 Where to Find the Best Customers for Prepaid Services Pinpointing Ethnic Populations Use of prepaid cards by ethnic callers continues to be a strong source of growth for the U.S. prepaid communications industry, according to research by ATLANTIC-ACM (www.atlantic-acm.com). The diverse ethnicities in the United States offer service providers many opportunities for niche […]

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