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Can the Pygmalion Effect Boost Your Sales?

The Pygmalion Effect comes from Greek mythology. Pygmalion, the King of Cyprus, carved an ivory statue of the ideal woman and named her Galatea. He had high expectations for his creation. Through his own will and help from the goddess Venus, Pygmalion brought Galatea to life. Fast-forward to 1968 and a classic study that showed […]

Mike Ditka Says Life is Competition

NFL icon Mike Ditka preaches a relatively straightforward message to Corporate America during a keynote today dubbed ACE. It stands for attitude, character and enthusiasm traits that are relevant both on and off the field. Life is competition and I think thats why people relate to sports so well because you see a winner and […]

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