channel marketing


TBI Enters Channel Marketing Pact with ADTRAN

Telecom Brokerage Inc (TBI) has become the first master agency to sign a channel marketing partnership with ADTRAN Inc., to promote its multicarrier portfolio of connectivity solutions to the gearmaker’s 2,000-plus VARs and ADTRAN’s gear to TBI’s more than 1,000 subagents. Formal marketing activities will begin in January 2010. TBI also has completed IP telephony […]

Partner Programs Need Web 2.0 Makeover, Channel Doctor Warns

Partner program managers are on notice to change their ways. The Channel Doctor, Mike Dubrall, in his eChannelLine blog this week, admonished channel executives for sticking with the same old channel marketing and sales programs when products, business models and buying behaviors have changed. “It’s time to forget partner Web sites, e-mail, PDF attachments, and […]

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