campaign

 

E Channel: BellSouth Tests ‘Advergaming’ with High-Speed DSL Campaign

Posted: 2/2002 E-Channel BellSouth Tests ‘Advergaming’ with High-Speed DSL Campaign By Josh Long A 56K modem has blasted your spacecraft’s shield. If you don’t snatch a few DSL power nodes in the next few moments, your ship could be obliterated. Welcome to BellSouth Corp’s telecommunications version of Galactica — a deep-space adventure in which players […]

E-MAIL MARKETING:

Posted: 11/2001 E Channel E-MAIL MARKETING: Cyber Cash or Virtual Trash? By Josh Long California-based long distance reseller Working Assets began e-mailing certain customers to remind them why they signed up with the company: The telecom provider donates a portion of its revenue to non-profit groups. As a result of the e-mail campaign — targeting […]

E Channel: E-MAIL MARKETING:

Posted: 11/2001 E Channel E-MAIL MARKETING: Cyber Cash or Virtual Trash? By Josh Long California-based long distance reseller Working Assets began e-mailing certain customers to remind them why they signed up with the company: The telecom provider donates a portion of its revenue to non-profit groups. As a result of the e-mail campaign — targeting […]

Regulatory News – BOC Break-Up Campaign Gains Momentum

Posted: 05/2001 BOC Break-Up Campaign Gains Momentum Competitive Carriers Press State Regulators to Save Competition by Splitting Bells By Kim Sunderland Competitive carriers don’t want to hear any sad songs from the BOCs about what it means to be forced by state and federal regulators to carve up their local exchange service operations into separate retail […]

The Pitch: Targeting Callers with e-Mail Marketing

Posted: 08/2000 Targeting Callers with e-Mail Marketing By Tara Seals International Data Corp. (www.idc.com) estimates there are 400 million online mailboxes worldwide–all potential destinations for an e-mail marketing message. But experts say getting results is not as easy as compiling a mailing list and pressing the “send” button. Among benefits of e-mail marketing are heighten […]

Overheard …

Posted: 06/2000 Overheard …… discussing the future of local resale …“I think it is too early to say it will completely go away. But the LECs are slow moving. As different technologies push them, as DSL pushes them, integrated access pushes them on local access, as a lot of medium-sized and larger business markets push […]

Business News – It’s a DSL Life,Forum Campaign Says

Posted: 06/2000 It’s a DSL Life,Forum Campaign Says DSL Forum (www.adsl.com), a nonprofit organization of more than 300 global telecommunications industry leaders and service and equipment providers, unveiled its Mindshare Awareness Campaign promoting the benefits of DSL technology.According to the DSL Forum, the campaign’s theme, “Say Hello to DSL,” sends consumers the message that “DSL […]

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