brand

 

PARTNER CHANNEL: WorldxChange, RSL U.S.A., Transpoint Merger to Create New Brand

Posted: 11/2002 WorldxChange, RSL U.S.A., Transpoint Merger to Create New Brand By Khali Henderson and Tara Seals WORLDXCHANGE COMMUNICATIONS INC., RSL Com U.S.A. Inc. and Transpoint Communications Inc. unveiled a plan to merge under one brand at the Channel Partners Conference & Expo in September. The details were still under wraps at press time, but […]

E Channel: BellSouth Tests ‘Advergaming’ with High-Speed DSL Campaign

Posted: 2/2002 E-Channel BellSouth Tests ‘Advergaming’ with High-Speed DSL Campaign By Josh Long A 56K modem has blasted your spacecraft’s shield. If you don’t snatch a few DSL power nodes in the next few moments, your ship could be obliterated. Welcome to BellSouth Corp’s telecommunications version of Galactica — a deep-space adventure in which players […]

Wholesale Channel – Sprint PCS, Virgin Mobile Venture Creates First U.S. MVNO

Posted: 12/2001 Wholesale Channel Sprint PCS, Virgin Mobile Venture Creates First U.S. MVNO By Khali Henderson After a lengthy courtship, Sprint PCS and the Virgin Group tied the knot Oct. 5, creating a new joint venture, Virgin Mobile USA, the first mobile virtual network operator (MVNO) in the United States. Under the agreement, the partners […]

Partner Channel: Brand Spanking NUI: Company, Agent Program Debut

Posted: 11/2001 Partner Channel Brand Spanking NUI: Company, Agent Program Debut By Tara Seals These days, market newcomers are few and far between, but reseller NUI Telecom Inc. has decided to give it a go. The company, a subsidiary of Atlantic seaboard energy giant NUI Corp., launched its "Solutions Express" agency program aimed at expanding […]

Mobile Virtual Network Operators

Posted: 08/2001 Mobile Virtual Network Operators America’s Latest Import By Khali Henderson In June, Virgin Mobile (www.virginmobile.com/mobile) announced that it had acquired its millionth customer in 19 months, making it the fastest-growing mobile startup in the United Kingdom and, according to data from EMC Corporation (www.emc.com), among the top two percent of performers in the […]

Agency Channel: News Briefs

Posted: 10/2000 News Briefs * Master agency PentaStar Communications Inc. (www.pentastar.com) has acquired Telecomm Industries Corp. (www.tcmm.com), making it the “largest communications services agent in the nation.” TCMM, previously an agent for Ameritech Corp. (www.ameritech.com), BellSouth Corp. (www.bellsouth.com) and Qwest Communications International Inc. (www.qwest.com), provided voice, data, cellular, video and network solutions, and generated average […]

Winner Takes Enough: Competing withGiants

Posted: 01/2000 Winner Takes Enough: Competing with Giants By Karen Strouse While it can seem an insurmountable task to take on the world’s largest telecommunications companies, many small-to-medium-sized companies have done so successfully. Some of these small companies have become giants on their own, such as MCI (now MCI WorldCom Inc./Sprint Corp.) (www.wcom.com), Qwest Communications […]

Opcenter: Patchwork ICP "Networks" Complicate Convergent Billing

Posted: 04/1999 Patchwork ICP "Networks" Complicate Convergent Billing By Jon Sehr Most growing competitive local exchange carriers (CLECs) and interexchange carriers (IXCs) consider themselves more than local or long distance companies. They often call themselves integrated communications providers (ICPs) and are building convergent offerings, bundled packages of various services, to lock down strong customer relationships […]

Building Brands in Cyberspace

Posted: 03/1999 Building Brands in Cyberspace By Liz Montalbano In cyberspace, marketing is more than just finding a catchy way to get the masses to buy a product. There are myriad factors a brand considers when jockeying for position in a competitive industry–among them the speed of the Internet, the sheer number of users online […]

What Brand Are You Wearing?

Posted: 01/1999 What Brand Are You Wearing? By Ken Branson Juliet, it turns out, asked the wrong question. Illustration by Ben Folkertsma A rose by any other name might smell as sweet, but for businesses in a rapidly changing, tightening market, the real question is: Would lovers buy a rose by any other name? Would […]

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