brand

 

OPEX to Offer CommPartners VoIP

OPEX Communications Inc. will resell CommPartners LLC VoIP services under the OPEX Internet Voice brand name. OPEX Internet Voice products will include a hosted PBX offering, and partial and complete trunk replacement options that allow for integration with existing PBX systems. OPEX, which has agent and affiliate programs, will target SMBs with the services, layering […]

Interland to Adopt Web.com Name

Wholesale Web hosting company Interland Inc. next month will change its name to Web.com Inc. Interland in December bought Web.com, acquiring approximately 9,000 additional subscribers, and said yesterday its name change will help it align more closely with its core Web services business. The company will trade on the Nasdaq stock exchange under Web.coms ticker, […]

Eureka/InfoHighway Chooses New Name, Logo

Five months after merging, Eureka/InfoHighway, one of the largest competitive carriers in the Northeast, said today it will go by the name of InfoHighway Communications. “We considered several important factors in making a selection for our new brand, including the number of existing customers and the coverage areas of the two companies,” said Raul Martynek, […]

AT&T to Re-Introduce Wireless Brand

AT&T Inc. is reintroducing the AT&T brand for wireless services its sells on the Cingular Wireless LLC network it jointly owns with BellSouth Corp. The brand has been on hiatus since Cingular Wireless LLC bought AT&Ts spinoff AT&T Wireless in October 2004. AT&T made the announcement yesterday, at the same time it also introduced a […]

SBC Chooses AT&T as Post-Merger Name, Gets DOJ Clearance

The AT&T moniker will live on. SBC Communications Inc. announced today it will adopt AT&T Inc. as its name once it has completed the acquisition of the nations first telephone company. The AT&T name has a proud and storied heritage, as well as unparalleled recognition around the globe among both businesses and consumers, said Edward […]

SBC Reportedly to Use AT&T Name

Media reports yesterday said SBC Communications Inc. will use the AT&T Corp. name once the companies merger is completed. Howard Riess, a spokesman for SBC, said today the company has yet to make any announcements on its branding strategy. We value the AT&T brand as well as SBCs; we value the heritage and strength of […]

bcgi Becomes MVNO-Enabler

As MVNOs continue to proliferate, back-office companies are shifting into the role of enablers, and Boston Communications Group Inc. (bcgi) is no exception. It has announced launch and management services for these brand- and content-based second-tier mobile companies. bcgis MVNO Services Suite integrates the companys billing, access management, payment and network solutions with MVNO-focused technology […]

Time Out

I was tempted to rerun my comments from last month, Bells Win Another Round. By simply adding the word, Again, to the title and changing all the verb tenses from future to past, the piece stands. Of course, I am referring to the FCCs swift move to deregulate DSL access (see this story). The Aug. […]

Build Your Brand, Build Your Business: Use Your Companys Image to Catapult Profits

Entrepreneurs and business executives always strive to gain a competitive advantage in the marketplace. They want to outsell the competition, be known as a solutions provider to customers, and have those in their field perceive them as the market leader. Those are certainly lofty and admirable goals, but are they achievable? Yes! The secret is […]

Brand-New: Sprint, Nextel Reveal Details

Sprint Corp. and Nextel Communications Inc. today announced that, upon the completion of their merger, expected in the third quarter, the combined company will be known as Sprint, with the Nextel name continuing as a key product brand. The decision affects the corporations go-to-market identity. Officially, Sprint Nextel Corp. will serve as the corporate name. […]

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