Coffee with Craig and Kevin Episode No. 60: Marketing Expert Robin Robins

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The heat of summer is here, so Craig and Kevin are bringing you a red-hot version of the Channel Partners podcast!

The guys are excited to welcome to the show Robin Robins, the well-known IT marketing and sales consultant, who is getting ready for her four-hour preconference workshop at the upcoming Channel Partners Evolution, the channel’s biggest fall event. Robin explains why you should attend the event and drops a number of important sales and marketing tips that you can apply to your business before you even get to Washington, D.C.

“I think this is what gets many small business owners in trouble. They don’t really understand marketing, so they think it’s branding, a beautiful logo and a dynamic website. It’s really none of those things. I’m a salesperson. A salesperson thinks differently about marketing. … People are going to buy from us because we provide real value, we can solve a problem for them and we are positioned properly.”

Speaking of Evolution, to be held Sept. 9-12, we’ll explore some of the great networking opportunities on tap for the show. You’ll also hear about a new partnership Channel Partners and Channel Futures have with Auvik, the RMM provider, which gives you the chance to take home some really “cool” prizes during the heat of summer.

The prizes don’t stop there. A number of channel executives will be taking home honors at Channel Partners Evolution, part of our new “Top Gun 51” program that recognizes some of the biggest players in the biz, as well as some names you might be less familiar with. We’ll announce a date for the big “reveal.”

The podcast wraps with another great “Random Personal Question.” But instead of putting our guest on the spot, Craig is forced to face the whammy.

Links mentioned in this podcast:

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