Coffee with Craig and Kevin Episode No. 47: Jay McBain, MindMatrix and the Comedy Routine that Wasn’t

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With Channel Partners Evolution 2018 in the rearview mirror, Craig and Kevin have their bearings back.

Sad Craig and Kevin

#snubbed … There was a great sadness in the land. Learn what Craig and Kevin were so glum about in this podcast.

After a brief hiatus, they return with a podcast featuring one of the biggest names in channel analysis — Forrester’s Jay McBain. McBain, a 2018 Channel Partners/Channel Futures Channel Influencer, talks about how vendors can build the best channel programs and what partners can anticipate from what’s likely to be another crazy year of M&A in 2019.

Also on the show is Josh Hutchison, director of sales – channel enablement, with Mindmatrix, the provider of PRM, sales-enablement and marketing-automation software. You’ll learn about his company and what it’s doing in the channel.

And then there’s #snubbed. That’s right. Craig and Kevin tell their sob story about a canceled comedy routine at the MSP 501 awards, which no doubt turned out for the best.

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