Introducing the Channel Partners Alliance Makers Program

At Channel Partners Evolution, we love our supplier attendees. Following the success of our “Channel Partners Studio Unplugged: Tips to Supercharge Your Channel Strategy” sessions at the Channel Partners Conference & Expo, we’re expanding our slate of content to help vendors of all sizes and stages more effectively engage the full spectrum of partner business types.

Channel Partners Evolution logoAnd, we’re not waiting until we land in D.C.: Advice will start rolling out in June under our new Alliance Makers program. Hear from experts including Janet Schijns, CEO of JS Group; Kathryn Rose, founder of wiseHer and member, ERG Leadership Alliance; Erick Simpson, author, consultant and creator of the MSP Mastered Methodology; Tina Gravel, SVP, global channels, at Cyxtera; Mike Sapien, Ovum VP & chief analyst U.S., Enterprise Services; Angela Leavitt, founder and CEO of Mojo Marketing, and more.

We’ll have learnings for vendor-side channel professionals at all stages of their careers, delivered online, in small-group roundtables, in a limited number of one-on-one consulting sessions and on our Evolution Stage. The Alliance Makers program includes:

  • Evolution Shark Stage: On Thursday morning, Sept. 12, our Evolution Stage will heat up as six vendors looking for relationships with distributors and master agents make their best pitches to our Channel Sharks. Decision-makers from Ingram Micro, MicroCorp and other top masters and disties make the call: Is this vendor, and its channel program, line-card material? Want one of those six spots? Watch for your chance to enter beginning in early June.
  • Webcasts: Get an early look at the topics our strategists will discuss at Evolution in our new Alliance Makers webinar series, also debuting in June.
  • Roundtables: Visit our Alliance Makers Zone on the Channel Partners Evolution floor and take part in roundtable discussions facilitated by our experts on topics including getting noticed by master agents and distributors, identifying the best routes to market, how to reach the new breed of channel partner, channel program optimization 101, MDF best practices, must-have metrics and benchmarks, aligning in-house sales with channel strategy and more. Participants will also hear from top-performing partners: What makes them embrace a supplier – or walk away.
  • “The Genius Is In” personalized advisory sessions: Our experts will provide a limited number of one-on-one coaching sessions. Sign up early at our Alliance Makers Zone.
  • Evolution Stage Unplugged: Bigger, better and bolder content delivered by top thought leaders in the channel. Engage with peers and get your most pressing questions answered.

The program includes an Official Bag Check sponsorship. No one wants to schlep back to the host hotel and wait in line at the concierge, so they’ll thank you for providing a bag check on Day 3, right on the Evolution show floor.

Come back to this page all summer long for profiles of companies that apply for the Channel Partners Alliance Makers program. Stay tuned.


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