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Tales From the Front: Cable SD-WAN, One Year In

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SD-WAN may be a game-changer, but all of its providers and their channel partners are facing challenges in selling and deploying it. Cable providers have certain advantages versus their SD-WAN competitors, and they are learning to leverage their differentiators and overcome the challenges. As with many new technologies, the devil is in the details.

Takeaways for Your Business

In this report you’ll learn:

  • The advantages cable providers possess that make them formidable competitors in the SD-WAN market
  • How to recognize which customers are right for SD-WAN as well as what their needs are
  • Lessons from cable product managers to help get you over the SD-WAN learning curve

About the Author

Craig Leddy is a veteran cable industry writer, speaker and market analyst, and a contributing analyst for Heavy Reading, an Informa property. Leddy founded Interactive TV Works, a media consultancy, to promote understanding of advanced digital services. He is a former editor of Cablevision Magazine, senior analyst for The Myers Group and contributing editor for Multichannel News. He teaches the popular How Cable Works industry courses that include CTAM’s Advance Executive Education. He also founded and hosts the Interactive Launch Competition, a leading case study contest for business students.


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