Sold on MRR: 3 Strategies to Get to Recurring Revenue Nirvana

You must be a registered user of Channel Partners to view this content. Not registered? Click here

Login to download resource

Channel compensation is steadily moving from upfront commissions to monthly recurring revenue. While those who have made the transition swear by it, many channel partners are still resistant. In this Report, Drew Lydecker of Avant Communications and Rich Nowalk of Opex Technologies offer experience-based insights on identifying and addressing the pain points in making the transition from a capex to an MRR model.

Takeaways for Your Business

  • Explore expert insights on why MRR is the future and resistance to it is largely a matter of perspective.
  • Discover the most common objections to and misconceptions about MRR.
  • Learn why even though the road map to MRR is different for each company, some considerations should be common to all.

About the Author

James Anderson serves as news editor for Channel Partners. He is in his third year with the publication and recently graduated with a degree in journalism from Arizona State University. His beats with Channel Partners include SD-WAN and large telecommunications providers. He has served as a moderator for multiple panels at Channel Partners events.


Sponsored By

WorkStride logo

WorkStride enables the world’s most dynamic companies to harness a shared purpose through a proven, people-driven software platform. Our rewards and incentives program is a fully customizable software-as-a-service (SaaS) solution that helps you motivate and manage your indirect sales channels’ performance with quick and easy contest creation, sales entry, configurable reporting and rewards fulfillment. Fully scalable, WorkStride meets your current needs and adapts to where you need to grow, all supported by an experienced team wholly committed to energizing your workforce, enhancing their impact and reinforcing a unified pride of purpose. WorkStride serves clients of various sizes, including Fortune 500 organizations, from a wide range of industries. For more information, visit


Leave a comment

Your email address will not be published. Required fields are marked *


Which best describes your business?

View Results

Loading ... Loading ...
The ID is: 59964