Sky’s the Limit: 6 Ways to Become a Vertical Industry Specialist

Sky's the Limit: 6 Ways to Become a Vertical Industry Specialist

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Looking to take your business to the next level? The best way to get there may just be vertically. Not only can selling industry-specific solutions make you more profitable, it can be an important differentiator — above even technical prowess, according to Techaisle. In this Report, a team of channel experts offers six steps to make the move.

Takeaways for Your Business

  • That vertical applications are badly needed by SMBs — and infrequently offered by the channel. That’s an opportunity worth seizing.
  • What market analysis you must do before jumping in. It’s not just potential size or looming external forces.
  • Why vertical chops plus expertise in hot techs like IoT or big data analytics are a killer combination.

About the Author

Kevin Casey writes about technology and business for a wide variety of publications and companies. He won an Azbee Award, given by the American Society of Business Publication Editors, for his story, “Are You Too Old for IT?” He’s a former community choice honoree in the Small Business Influencer Awards.

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