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Digitization has changed the way companies do business as well as how they go about buying the technology they need to stay competitive. Clients are doing online research before bringing partners into the buying journey and are involving more people in the decision-making process. This Report examines the expanding role of B2B line-of-business (LOB) decision-makers and how partners can help them navigate the changing digital economy and landscape.
Theresa Caragol, CEO of TCC – Achieve Unite, is an accomplished channel chief, entrepreneur, consultant, speaker and author. A recognized information technology thought leader, she directs her company to help enterprises “achieve performance partnering” while building successful indirect channel and strategic alliance programs that accelerate revenue growth.
Kathryn Rose, CSO of TCC – Achieve Unite, is an award-winning author and speaker on sales and online marketing topics. For seven years, she was a successful marketing consultant, creating engaged communities totaling more than 3 million fans, followers and connections for clients.
As end customers evolve, so must solution providers. And that’s what Channel Partners Evolution, Sept. 25-28 at the Austin Convention Center, is all about. We’re talking hot new techs — including a tightened focus on the evolving digital services market — innovative business strategies, insightful speakers and more.